Monthly Archives April 2017

It doesn’t matter if you don’t like your logo?!

Talk to your clients, not to yourself – why you need a client-focused logo All businesses need a logo. It makes you look like the professional operation you are, whether you work in the City or from a home office. It also steers the rest of your branding, providing colours, style and font. But it’s very important to remember to aim your logo at your clients. It doesn’t matter if you don’t like your logo, as long as your clients do. Your logo has work to do! Your logo is going to work hard for you. This means it has
Read More