Monthly Archives April 2018

If I change my logo, will I lose my customers?

Your logo probably dates back to whenever you started your company. It probably reflects whatever your core business was at that time, as well as styles and fonts that were in vogue at the time. Look at the first Microsoft logo – I’m sure you can guess the decade! Many companies have successfully changed their logos Microsoft courageously changed its logo, and has done so many times over the last forty years. However, it has retained the same name, ensuring that customers are confident they’re still dealing with the same business they always have. Another logo that has changed is
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