Three reasons why your branding should be consistent

Is your branding consistent? Three reasons why it should be… With brands appearing in so many different locations, and corporate identity being required for everything from signage to sponsorship, keeping your brand consistent is really important. Both your current and future customers need to be able to instantly identify your brand, whether they’re looking at your business card, website or company umbrella! Consistent branding matters. Here’s why… 1. Rule of Seven Marketing experts talk about “the rule of seven”, which states that someone has to see your brand seven times before they buy your product. For this to be effective,
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Good web design – why visual impact matters

There are so many points to consider when you’re designing a website – url, content, layout, photographs, logo. But studies show that the visual impact of a website is the most important factor in why people stay on your website, so your website really needs to look the part if it’s going to convert anyone. Why does visual impact matter? In the internet age, it takes just 0.05 seconds for someone to form an opinion about your website. They can’t read the content in 0.05 seconds or check the usability of the menu. All they can take in is how
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If I change my logo, will I lose my customers?

Your logo probably dates back to whenever you started your company. It probably reflects whatever your core business was at that time, as well as styles and fonts that were in vogue at the time. Look at the first Microsoft logo – I’m sure you can guess the decade! Many companies have successfully changed their logos Microsoft courageously changed its logo, and has done so many times over the last forty years. However, it has retained the same name, ensuring that customers are confident they’re still dealing with the same business they always have. Another logo that has changed is
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Why outsource your graphic design?

With photo and artwork software now standard in most computers, and all kinds of apps to create memes and infographics, some business owners have decided to “cut costs” and do their own graphic design. But is that a good idea? And is it really cheaper in the long run? Here are a few reasons why savvy business owners outsource their graphic design: To concentrate on core business Whether you’re a baker, a lawyer or a computer programmer, one of the reasons you’re so good at what you do is that you do it every day. You’re focused on the task
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Brand or website – what’s more important?

In 2018, every business needs a website. Customers can find all your products, services, contact details and back story in one place. It’s also an easy way to share news and content, with links quickly shared on social media and email. But more important than your website is your brand. Without your brand behind it, your website won’t be up to much. Without a brand, you’ll have no logo, no theme, no eye-catching colours and no direction. Getting the brand right should be the first step in setting up your business – only once you’ve done that should you think
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It doesn’t matter if you don’t like your logo?!

Talk to your clients, not to yourself – why you need a client-focused logo All businesses need a logo. It makes you look like the professional operation you are, whether you work in the City or from a home office. It also steers the rest of your branding, providing colours, style and font. But it’s very important to remember to aim your logo at your clients. It doesn’t matter if you don’t like your logo, as long as your clients do. Your logo has work to do! Your logo is going to work hard for you. This means it has
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Graphic Design for Start Up Businesses

Start from the B of bang – why startup businesses need good graphic design Starting a new company can be a busy time, and it may be tempting to shelve everything that isn’t your core business until you’re up and running. However, creating a strong brand is what’s going to bring in the business, so it should be high on your list of essentials. Why is good design important? You know you’re good at what you do, and you have to let your customers know that from the very start. A professionally designed logo and brand will give you credibility,
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